Melbourne Victory, which is partly owned by Miami-based private equity group 777 Partners, joined the Victorian Responsible Gambling Foundation’s “love the game, not the odds” campaign in 2019.

“The foundation takes our Love the Game partnership agreements very seriously and is making appropriate inquiries with Melbourne Victory regarding this announcement,” a spokesman for the government-controlled body said. Melbourne Victory, which signed a deal with Kick this week, is a partner of the Victorian Responsible Gambling Foundation and pledged in 2019 to reject all gambling sponsorship. Eamon Gallagherīut the platform prominently features streamers playing games on Mr Craven’s online casino,, which critics say promotes gambling to children because under-18s are big users of live-streaming. Millions of users upload videos or provide commentary as they play video games and go about their daily lives.Įd Craven (left) and Bijan Tehrani launched live streaming service Kick last year. Kick, which was established in Melbourne last year, was founded by Mr Craven and his business partner, Bijan Tehrani, and is the main competitor to Amazon’s Twitch. The Victorian government’s responsible gambling body is investigating soccer club Melbourne Victory after it signed a commercial deal with live-streaming site Kick, owned by Rich Lister and crypto casino mogul Ed Craven.